5 Actionable Strategies to Attract High-Value Clients During an Economic Shift
Latrice Prater Latrice Prater

5 Actionable Strategies to Attract High-Value Clients During an Economic Shift

As business owners, we're all familiar with the thrill of the chase – securing new clients, growing revenue, and witnessing our business flourish. However, the economic landscape isn't always sunshine and rainbows. With recent shifts in employment trends, we're facing a new challenge: adapting our strategies to a changing marketplace.

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Can You Be Too Honest With Your Clients?
Latrice Prater Latrice Prater

Can You Be Too Honest With Your Clients?

I've decided to be transparent with my clients about my struggles. I've found that it's helped me to build trust with them and to avoid unrealistic expectations. It's also been helpful to have their support when I'm feeling overwhelmed or unfocused. Of course, there have been some challenges. I've lost a few clients along the way.

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Humor: The Secret Ingredient to Building Client Trust
Latrice Prater Latrice Prater

Humor: The Secret Ingredient to Building Client Trust

What I love most is I can truly use humor as a way to connect with people on a much deeper level. Of course, as an entrepreneur, building trust with clients is essential to your success. You want your clients to feel comfortable and confident that their information and their business are safe with you. I have learned that a great way to go about this is to start building trust using humor.

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