Navigating Client Letdowns: Choosing Alignment over Overwhelm

One of the toughest decisions that a CEO can make is saying no to a potential client. As much as we want to help everyone, it is not always feasible to take on more work. We must be honest with ourselves and our clients about what we can and cannot handle. Saying no to a client may seem like a letdown, but it is better than overpromising and underdelivering.